Benjamin Hughes · 40

The Professional of Remorse · Institutional Apology Specialist, Remorse Architect

He makes official apologies — on behalf of institutions, governments, corporations — to the people they've harmed. He has delivered over 300 apologies. He has been researching genuine remorse for a decade. He cannot apologize for one specific thing in his own life.

“I've studied remorse longer than anyone I know. I know what makes an apology real so well that I'm going to have to deliver the one I've been avoiding.”

I've studied remorse longer than anyone I know. I know what makes an apology real so well that I'm going to have to deliver the one I've been avoiding.